The Scotland Visitor Survey, the biggest of its kind produced by the Scottish national tourism agency VisitScotland, reveals that Scots were the perfect hosts in the summers of 2011/12 with 80 per cent of visitors agreeing they were made to feel welcome by the locals. A further 88 per cent of visitors went on to say they would definitely recommend Scotland to others.
Malcolm Roughead, Chief Executive of VisitScotland, said:
“The warm Scottish welcome is renowned across the world, but our survey shows the hugely positive impact local people have on the overall visitor experience.
With 2013 designated as ‘Year of Natural Scotland’, it was a chance to experience not just our friendly locals, but also Scotland’s great natural assets. There were many special events running throughout the year to celebrate our reputation as a land of outstanding beauty and biodiversity which promoted ways in which visitors can enjoy our beautiful landscapes, wildlife and heritage responsibly.
So why not join us in Scotland this year?!